Constantly innovating 

“There has to be a better way!”

Back in 2012 we were hearing stories from people we knew, entering, judging and managing awards. They were all saying the same thing— “There has to be a better way!” We listened. Then set out to solve all the problems, and heal the pain we were hearing.

We started with users as the foundation, and the theory that if entrants have a good and easy entry experience, they’ll create better entries (and maybe more of them). And the understanding that VIP judges are short on time (and patience). They have important stuff to do— so we better make the judging experience efficient and enjoyable for them.

Having built and successfully piloted a couple of prototypes, we went on to launch Award Force software-as-a-service. With an international team and outlook, and enthusiasm to help our clients discover “the better way”, we quickly won clients worldwide.

We’ve been focussed on operating our bootstrapped business to be financially sustainable, growing by reinvesting profit. Our company is independent to this day, with no outside funding. We’re not spending time and energy courting investors and raising rounds, but on continuously improving and innovating our products and our 5-star service.

Find out more about Creative Force, the company and team behind Award Force, and makers of software to recognise excellence.