Country Music Australia (CMAA) recognises and promotes excellence in Australian Country Music.

Formed in 1992, Country Music Australia represents all aspects of the Australian country music industry. The association has a number of key objectives and one of these is to grow, manage and maintain the values and standards of the annual Country Music Awards of Australia and the annual Australian Academy of Country Music.

“Each year we celebrate and honour the outstanding success of Australian country music artists, performers, songwriters, producers and lifetime contributions at a star-studded Golden Guitar Awards presentation in Tamworth during the Country Music Festival in January.”

“Operating with the highest integrity is critical for us and our members so when dissatisfaction was expressed with the awards system we had been using, we sought to make improvements.”

“Award Force arranged a walk-through with their system and we were impressed from the outset. It was a whole new clean look and would be far less labour-intensive for all concerned. The Golden Guitar Country Music Awards are the apex awards and once the CMAA board and the Tamworth Council saw what Award Force’s system could do for us, we said yes and it’s been a great move for us!”

The association was able to get started easily and quickly with Award Force.

“The people we worked with are great – professional and 100% dedicated to ensuring we did our best in a very short timeframe. Our confidence in Award Force was rewarded as they demonstrated they understood the why, what and how of what is required to equip the awards process. It needs to be seamless and it is.”

“Award Force is an excellent partner in the truest sense and we trust them implicitly. They go out of their way to work around problems in a timely way and we always found their responsiveness fantastic. The look and feel of the software is modern and professional and it provides a good user experience.”